Retail

Rutherford Crossing

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Regional Data (35, 45, and 60 Minute Drive Times)

Local Data (1, 3, and 5 Mile Radii)


Workforce

 Occupation
Retail Salespersons
Cashiers
Freight & Stock Movers, Hand
Combined Food Prep and Serving Workers
Supervisors of Food Preparation & Serving Workers
 Current  Employment* 9,967  9,091   6,995   6,957  2,190  
 Entry** $9.09  $8.17   $10.24  $8.22   $11.39  
 Experienced** $16.73  $10.34   $15.82  $10.10   $20.19  
 Median** $14.18  $9.62   $13.94  $9.52   $17.26  

*QCEW 3Q2018 for the Frederick County Workforce Draw Area of 45 miles, employment by place of residence
**Wage data from BLS as of 2017 for the Winchester MSA - Winchester, Frederick County, Hampshire County, WV

Regional Demographic Data (35, 45, and 60-minute drive times)


Exit 310 (Kernstown Area)

 
Primary - 35 Minute Drive
Secondary - 45 Minute Drive
Tertiary - 60 MInute Drive
Population 2018 283,843   427,774   1,016,522  
Projected Population 2023 306,609   464,714   1,097,675  
Households 2018 107,199   160,995   367,727  
Households 2023 115,318   174,133   395,406  

Education Attainment 
- Age 25+
- Associate's Degree or Higher

68,211 (34.7%)   106,926 (36.0%)   292,736 (42.5%)  
Average Household Income $79,215   $83,338   $100,140  
Median Household Income $60,876   $63,414   $84,917  
Per Capita Income $30,333   $31,760   $42,202  
Retail Potential within Trade Area $3,449,178,982   $5,411,454,867   $14,694,150,668  
Retail Sales $4,185,116,550   $5,657,501,726   $13,862,106,306  
Retail Gap* -$735,937,568   -$246,046,859   $868,044,362  
Food & Drink Potential $365,449,651   $574,070,437   $1,590,372,875  
Food & Drink Sales $399,999,811   $551,659,997   $1,348,574,926  
Food & Drink Gap* -$34,550,160   $22,410,440   $241,797,949  

Exit 313 (Apple Blossom Mall/Shenandoah University)

 
Primary - 35 Minute Drive
Secondary - 45 Minute Drive
Tertiary - 60 MInute Drive
Population 2018 312,252   458,822   1,043,941  
Projected Population 2023 340,319   497,850   1,139,016 
Households 2018 117,548   172,445   378,760  
Households 2023 127,541   186,356   411,343  

Education Attainment 
- Age 25+
- Associate's Degree or Higher

76,394 (35.5%)   114,575 (36.1%)  

315,710 (44.5%)  

Average Household Income $80,776   $84,320   $104,458  
Median Household Income $62,076   $63,703   $79,246  
Per Capita Income $30,729   $32,092   $38,147  
Retail Potential within Trade Area $3,840,514,288   $5,844307,787   $15,664,056,176  
Retail Sales $4,404,379,920   $6,405,657,753   $13,808,697,597  
Retail Gap* -$563,865,632   -$561,349,966   $1,855,358,579  
Food & Drink Potential $408,184,598   $622,100,499   $1,700,751,806  
Food & Drink Sales $426,654,408   $612,482,701   $1,369,166,052  
Food & Drink Gap* -$18,469,810   $9,617,798   $331,585,754  

Exit 315 (Berryville Avenue/Route 7)

 
Primary - 35 Minute Drive
Secondary - 45 Minute Drive
Tertiary - 60 MInute Drive
Population 2018 344,290   529,233   1,157,765  
Projected Population 2023 376,815   572,968   1,260,385  
Households 2018 128,692   198,668   422,948  
Households 2023 140,217   214,273   458,303  

Education Attainment 
- Age 25+
- Associate's Degree or Higher

85,692 (36.2%)   134,101 (36.7%)   356,588 (45.2%)  
Average Household Income $82,334   $85,466   $104,218  
Median Household Income $63,305   $63,692   $79,638  
Per Capita Income $31,152   $32,485   $38,392  
Retail Potential within Trade Area $4,275,734,617   $6,821,194,556   $17,470,955,129  
Retail Sales $4,675,501,732   $7,639,461,790   $17,266,354,108  
Retail Gap* -$399,767,115   -$818,267,234   $204,601,021  
Food & Drink Potential $455,091,113   $728,939,260   $1,903,032,586  
Food & Drink Sales $468,023,665   $747,260,308   $1,771,528,857  
Food & Drink Gap* -$12,932,552   -$18,321,048   $131,503,729  

Exit 317 (Rutherford Crossing/Stephenson)

 
Primary - 35 Minute Drive
Secondary - 45 Minute Drive
Tertiary - 60 MInute Drive
Population 2018 333,224   523,873   1,123,229  
Projected Population 2023 364,123   564,322   1,123,229  
Households 2018 125,249   196,671   380,919  
Households 2023 136,276   211,136   411,469   

Education Attainment 
- Age 25+
- Associate's Degree or Higher

81,618 (35.5%)   126,593 (34.8%)   301,789 (42.6%)  
Average Household Income $80,659   $82,187   $99,947  
Median Household Income $62,122   $61,800   $75,602  
Per Capita Income $30,658   $31,227   $37,037  
Retail Potential within Trade Area $4,086,336,272   $6,523,240,103  $15,131,224,199  
Retail Sales $4,778,496,414   $7,430,502,548   $14,058,220,372  
Retail Gap* -$692,160,142   -$907,262,445   $1,073,003,827  
Food & Drink Potential $433,882,521   $693,632,350  $1,635,998,544  
Food & Drink Sales $461,919,117   $693,632,350   $1,444,865,098  
Food & Drink Gap* -$28,036,596   -$4,132,128   $191,133,446  

Intersection of Rt. 50 & Rt. 37 (Winchester Medical Center Area)

 
Primary - 35 Minute Drive
Secondary - 45 Minute Drive
Tertiary - 60 MInute Drive
Population 2018 284,264   434,322  930,826  
Projected Population 2023 309,444  470,556   930,826  
Households 2018 107,110   163,358   318,105  
Households 2023 116,094   176,226   341,896  

Education Attainment 
- Age 25+
- Associate's Degree or Higher

68,314 (34.8%)   105,278 (35.0%)   240,967 (40.6%)  
Average Household Income $78,570   $80,928   $96,410  
Median Household Income $60,542   $61,695   $72,245  
Per Capita Income $29,984   $30,881   $35,813  
Retail Potential within Trade Area $3,420,037,943   $5,361,213,723   $12,250,972,775  
Retail Sales $4,148,499,020   $6,056,165,763   $11,550,958,347  
Retail Gap* -$728,461,077   -$694,952,040  $700,014,428  
Food & Drink Potential $362,342,424   $567,127,877   $1,318,064,587  
Food & Drink Sales $392,107,172   $576,992,070   $1,114,251,199  
Food & Drink Gap* -$29,764,748   -$9,864,193   $203,813,388  

*A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales

Source: Esri and Infogroup. Retail MarketPlace 2018 Copyright 2018 Infogroup, Inc. 
Data as of January 2019

Local Demographic Data (1, 3, and 5-mile radii)


Exit 310 (Kernstown Area)

 
Primary - 1 Mile Radius
Secondary - 3 Mile Radius
Tertiary - 5 Mile Radius
Population 2018 1,114   26,811   56,287  
Projected Population 2023 1,179   28,048   58,747  
Households 2018 513   10,085   21,402  
Households 2023 541   10,491   22,229  

Education Attainment 
- Age 25+
- Associate's Degree or Higher

293 (38.5%)   7,334 (40.6%)   16,029 (42.2%)  
Average Household Income $92,620   $84,401   $84,161  
Median Household Income $78,507   $71,178   $64,080  
Per Capita Income $37,820   $31,732   $32,439  
Retail Potential within Trade Area $18,466,313   $344,383,221   $734,597,203  
Retail Sales $130,045,014   $972,729,917   $1,736,661,317  
Retail Gap* -$111,578,701   -$628,346,696   -$1,002,064,114  
Food & Drink Potential $2,040,236   $37,842,558   $79,673,563  
Food & Drink Sales $6,248,537   $71,314,569   $149,942,450  
Food & Drink Gap* -$4,208,301   -$33,472,011   -$70,268,887  

Exit 313 (Apple Blossom Mall/Shenandoah University)

 
Primary - 1 Mile Radius
Secondary - 3 Mile Radius
Tertiary - 5 Mile Radius
Population 2018 7,238   48,103   68,430  
Projected Population 2023 7,316   49,368   71,343  
Households 2018 2,464   18,402   25,680  
Households 2023 2,486   18,813   26,634  

Education Attainment 
- Age 25+
- Associate's Degree or Higher

1,612 (37.0%)   13,031 (40.3%)   18,817 (40.8%)  
Average Household Income $66,129   $75,673   $81,039  
Median Household Income $49,870   $54,851   $60,771  
Per Capita Income $25,846   $29,873   $31,166  
Retail Potential within Trade Area $67,683,372   $567,840,968   $835,846,778  
Retail Sales $661,968,297   $1,636,928,778   $2,107,501,687  
Retail Gap* -$594,284,925   -$1,069,087,810   -$1,271,654,909  
Food & Drink Potential $7,403,417   $61,842,188   $91,021,445  
Food & Drink Sales $56,231,785   $152,038,059   $189,361,566  
Food & Drink Gap* -$48,828,368   -$90,195,871   -$98,340,121  

Exit 315 (Berryville Avenue/Route 7)

 
Primary - 1 Mile Radius
Secondary - 3 Mile Radius
Tertiary - 5 Mile Radius
Population 2018 12,290   47,420   63,596  
Projected Population 2023 12,568   49,268  68,471  
Households 2018 4,588   17,675   24,046  
Households 2023 4,682   18,276   25,831  

Education Attainment 
- Age 25+
- Associate's Degree or Higher

2,139 (26.2%)   12,882 (40.7%)   17,496 (40.4%)  
Average Household Income $60,572   $78,137   $79,695  
Median Household Income $51,044   $56,756   $58,098  
Per Capita Income $23,166   $30,120   $30,923  
Retail Potential within Trade Area $118,198,417   $558,171,317   $766,671,241  
Retail Sales $199,246,566   $1,321,774,981   $1,980,008,947  
Retail Gap* -$81,048,149   -$763,603,664   $1,213,337,706  
Food & Drink Potential $12,720,565   $60,746,489   $82,832,470  
Food & Drink Sales $23,469,253   $137,697,754   $183,628,604  
Food & Drink Gap* -$10,748,688   -$76,951,265   -$100,796,134  

Exit 317 (Rutherford Crossing/Stephenson)

 
Primary - 1 Mile Radius
Secondary - 3 Mile Radius
Tertiary - 5 Mile Radius
Population 2018 348   26,207   58,148  
Projected Population 2023 399   29,520   62,936  
Households 2018 152   10,000   21,806  
Households 2023 174   11,272   23,560  

Education Attainment 
- Age 25+
- Associate's Degree or Higher

71 (27.9%)   6,093 (33.7%)   16,195 (40.8%)  
Average Household Income $79,311   $67,679   $81,123  
Median Household Income $53,233   $50,132   $59,018  
Per Capita Income $30,209   $26,859   $31,390  
Retail Potential within Trade Area $4,789,480   $278,392,399   $708,479,701  
Retail Sales $85,564,239   $523,946,407   $1,518,397,968  
Retail Gap* -$80,756,759  -$245,554,008   -$809,918,267  
Food & Drink Potential $507,557  $29,547,633   $76,304,188  
Food & Drink Sales $9,431,073   $63,057,764   $151,347,803  
Food & Drink Gap* -$8,923,516   -$33,510,131   -$75,043,615  

Intersection of Rt. 50 & Rt. 37 (Winchester Medical Center Area)

 
Primary - 1 Mile Radius
Secondary - 3 Mile Radius
Tertiary - 5 Mile Radius
Population 2018 2,605   33,990   59,542  
Projected Population 2023 2,877   34,733   62,031  
Households 2018 1,017   13,225   22,638  
Households 2023 1,117   13,463   23,531  

Education Attainment 
- Age 25+
- Associate's Degree or Higher

1,184 (60.2%)   9,585 (41.4%)   16,628 (40.9%)  
Average Household Income $128,473   $73,340   $79,467  
Median Household Income $84,717   $50,554   $57,429  
Per Capita Income $50,181   $30,147   $31,161  
Retail Potential within Trade Area $52,635,891   $392,315,781   $723,530,075  
Retail Sales $33,385,911   $1,193,932,594   $1,958,238,399  
Retail Gap* $19,249,980   -$801,616,813   -$1,234,708,324  
Food & Drink Potential $5,612,487   $42,500,121   $78,346,867  
Food & Drink Sales $5,842,952   $122,386,861   $182,066,773  
Food & Drink Gap* -$230,465   -$79,866,740   -$103,719,906  
*A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales

Source: Esri and Infogroup. Retail MarketPlace 2018 Copyright 2018 Infogroup, Inc. 
Data as of January 2019

Targeted Sub-Sectors

  • Specialty Retailers
  • Causal Dining Restaurants
  • Fast Casual Restaurants

Employment Data

Employed in Retail Trade Sector:

Frederick County 3,505
Winchester MSA (VA Portion) 7,770
Winchester MSA 8,226

Industry Turnover Rate

Winchester MSA 10.% 
JobsEQ Workforce Characteristics, 4 Quarters Ending 1Q2016 | Updated January 2019

Just a few of the shopping options available in Winchester-Frederick County, VA.

Grocery

Aldi | Costco | Farmers Markets | Foodmaxx | Fresh Market | Harvest Moon Natural Foods | Martin's Food Market | Sharp Shopper | Target | Walmart

Large Chains

Bed,Bath & Beyond | Best Buy | Camping World | Carter's | Costco | DICK'S Sporting Goods | Five Below | Hobby Lobby | HomeGoods | Home Depot | Kohl's | Lowe's | Michaels | Party City | Petco | PetSmart | Pier One Imports | Ross | Staples | Target | TJMaxx | Walmart

Creekside Station

LOFT | Chico's | D'vine Wines & Beer | Jos. A. Bank | Shenandoah Fine Chocolates | Solely Comfort Footware | Talbots | Wild Birds Unlimited

Apple Blossom Mall

American Eagle Outfitters | Bath & Body Works | Belk | Charlotte Russe | Finish Line | GNC | Gymboree | Hollister Co. | JCPenney | Justice | New York & Company | PacSun | Sears | The Children's Place | Victoria's Secret

Around Town

Advance Auto Parts | AutoZone | Thrift & Vintage Stores | Gore's Fresh Meats & Deli | Lantz's Pharmacy & Gifts | Miller Ace Hardware | Miller House | Nibblins | Solenberger's True Value Hardware | Total Image & Workingman's Store | Winchester ReStore

Your Move. Our Commitment.

Frederick County
Economic Development Authority
45 E. Boscawen St.
Winchester, VA 22601

© Frederick County Economic Development Authority